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Erika Ayers Badan: You Don’t Need an MBA to Build a Brand

Thought Leader: Erika Ayers Badan
May 12, 2025
Source: Work

In this episode of WORK, Erika sits down with Dustin Baker and Maya French, the co-founders of Happy Pop, to talk about what it really takes to build something from nothing—twice. They get into the chaos of launching a beverage brand, learning everything on the fly, and why community and confidence matter more than any investor pitch. It’s a story about resilience, reinvention, and making things that make people feel good.

Book Erika Ayers Badan for insights on building brands, overcoming challenges, and creating impactful connections through storytelling and community. Contact WWSG today!

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