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Erika Ayers Badan: Summer is a Mindset

Thought Leader: Erika Ayers Badan
June 2, 2025

In this episode of WORK, Erika opens with a conversation on burnout, humor, and how survival sometimes looks like making fun of your own life. She talks about the pressure to build businesses like SKIMS, and why most companies don’t work that way. Caitlin Murray joins to talk about parenting, grief, and growing Big Time Adulting into a platform built on honesty and humor. Katie Lee shares her journey building a pizza business, scaling a restaurant brand, and learning to pivot when things fall apart.

Book Erika Ayers Badan to gain powerful insights on building bold, culture-shaping brands, navigating challenges with resilience, and harnessing storytelling and community to drive authentic engagement.

Contact WWSG today to bring Erika’s expertise and energy to your next event.

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