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Erika Ayers Badan, Former Barstool Sports CEO, Joins Worldwide Speakers Group

January 24, 2024

Worldwide Speakers Group (WWSG) is proud to announce that former Chief Executive Officer of Barstool Sports, Erika Ayers Badan (formerly Nardini) has joined their roster of global thought leaders. WWSG will facilitate Ayer Badan’s global speaking engagements exclusively.

“Erika represents the best of a new generation of leaders. She is fearless and bold, and yet very accessible. She runs toward the impossible and creates opportunities for everyone around her. Our customers around the world will benefit from the insights and reflections of such an accomplished CEO,” said WWSG President, Dan Sims.

Ranked one of the most influential executives in digital innovation, sports, entertainment, and lifestyle media, Erika Ayers Badan recently resigned from her position as CEO of Barstool Sports to pursue her next adventure. She is about to publish her first book, Nobody Cares About Your Career: Why Failure Is Good, the Great Ones Play Hurt, and Other Hard Truths with St. Martin’s Press this June. Since joining Barstool Sports in 2016, she transformed the organization from a regional blog to a national powerhouse operation leading to a 5,000% increase in overall revenue, making it one of the most innovative and successful internet media brands. Before joining Barstool, Ayers Badan held several leadership positions in media and technology at Microsoft, AOL, Demand Media, and Yahoo. She has been extensively recognized for her innovation in the industry, including being named one of Forbes’ Most Powerful Women in Sports amongst other achievements.

Ayers Badan’s public and keynote speaking topics include Nobody Cares About Your Career, a spinoff of her upcoming book offering relevant career advice in today’s complex work environment; women in leadership; scaling a business; branding, and other topics tailored to the objectives of global audiences.

Erika Speaking Lo Res
Erika Ayers Badan speaking at a conference.

The accomplished businesswoman joins several other high-profile thought leaders to sign with WWSG, including Niall Ferguson (Renowned historian, author, and Emmy Award-winning filmmaker), Mike Pence (48th Vice President of the United States), Annie Leibovitz (Iconic American photographer), Paul Nicklen (Renowned National Geographic Photographer and conservation hero), Sean Bratches (Former Executive Vice President of Sales and Marketing at ESPN), Sara Fischer (Founding member of Axios & media expert), Chris Miller (Award-winning author), Scott Gottlieb (Physician and former FDA Commissioner), Sanjay Gupta (Neurosurgeon and CNN Chief Medical Correspondent), David Frum (High-profile political analyst, writer for The Atlantic), Lloyd Blankfein (Senior Chairman of Goldman Sachs), and many more.

Worldwide Speakers Group operates on six continents representing an elite roster of global thought leaders, working with multinational financial services and healthcare organizations, trade associations, colleges and universities, and public lecture series to skillfully connect them with the world’s top speakers. For more information, visit or call (703) 373-WWSG (9974).

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