Creating a great speaking event starts here.

Effective, impactful events don’t just happen. They are the result of careful preparation, including a comprehensive discussion about your organization, your audience, their expectations and your goals. Here’s how we will approach your event:

1. Understanding Your Organization. 

We’ll learn about your industry and the current status of your organization: its goals, people, culture, clients and competitive landscape.

2. Understanding Your Audience. 

Who will be in your audience and what expectations will they bring to the room. Factors like demographics, mindset and what you want the ‘take away’ from the event to be will be important for us to consider, both from an informational and emotional perspective. This information helps us choose and prepare our speaker for your event.

3. Identifying the Right Message and Messenger. 

WWSG will then recommend topics and presenters that best suit your organization and audience. We’ll also articulate a strategic business rationale for the chosen speaker and topic matter, which can be helpful for internal approvals.

4. Thinking of Added Value.  

Once a speaker and topic have been selected, we'll go the extra step of considering other "added value" propositions beyond the main speech.  Perhaps a small roundtable with the speaker and your leadership, a pre-event reception for VIPs or an article for your monthly newsletter will help you leverage and extend the event's impact.  What will your media strategy be around the event?  We will help you think creatively about getting the most for your investment.

5. Speaker Management/Event Coordination. 

WWSG ensures that both you and the chosen speaker understand each other’s expectations. And because there are many details to button up, we’ll make sure that all parties are clear on their roles and responsibilities-- and deliver on them.

In short, Worldwide Speakers Group is with you every step of the way. Contact or call us today at 703.373.WWSG (9974) to discuss your event and unique speaker needs.