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Maddy Dychtwald - The Misalignment Between Lifespan and Healthspan
Ageless Aging: Lifelong Health for Brain & Body, w/ Maddy Dychtwald
Speech Topics
The 50+ market is the next big thing—and most brands are still missing it.
Forget the outdated stereotypes. Today’s 50+ population isn’t slowing down—they’re living longer, thinking younger, controlling more than 70% of all U.S. personal wealth, and spending more boldly than ever before. Especially women, who control the lion’s share of household wealth and influence.
Yet most businesses are still chasing youth, ignoring the fastest-growing, most financially powerful consumer segment in the country.
In this high-energy, insight-rich keynote, Maddy Dychtwald—bestselling author of Ageless Aging and co-founder of Age Wave—unveils why the longevity revolution is a game-changer for businesses you can’t afford to ignore. Drawing on cutting-edge research and real-world successful brand strategies, Maddy will shift your lens—and inspire new strategies.
What your audience will walk away with:
- The shifting consumer behaviors and values redefining aging—and why it matters to every industry
- Why women 50+ are the most influential—and overlooked—trendsetters in today’s marketplace
- What longer lives mean for loyalty, brand strategy, and customer experience
- Cautionary tales and smart moves from brands already engaging this powerful demo
- Clear, actionable, data-driven strategies to future-proof your growth
The Bottom Line:
This isn’t just a niche. It’s a wide-open, multi-trillion-dollar opportunity—and the brands that serve its needs and dreams will win big.
Retirement isn’t what it used to be—and it never will be again.
Driven by increased longevity, financial uncertainty, and generational shifts in values and expectations, the entire concept of retirement is being redefined. For financial professionals, this transformation presents both a challenge and a once-in-a-generation opportunity to lead.
In this eye-opening keynote, Maddy Dychtwald—national bestselling author and co-founder of Age Wave—reveals the latest insights from cutting-edge research on how retirement is changing: its timing, funding, and purpose. With an emphasis on practical application and strategic foresight, Maddy shows how forward-thinking financial professionals can build deeper trust, deliver greater value, and help clients navigate this new chapter with confidence.
What Your Audience Will Learn:
- Why financial peace of mind has overtaken wealth accumulation as the #1 retirement priority—and how to help clients achieve it
- What’s keeping pre-retirees and retirees up at night—and how to turn anxiety into action
- How generational generosity is reshaping family wealth planning and creating hidden risks – and how to avoid them
- Why caregiving is a growing financial disruptor—and how to prepare clients for it
- The untapped power of purpose in retirement—and how to integrate it into planning conversations
The Bottom Line:
Retirement is no longer a wind-down—it’s a reinvention.
Financial professionals who grasp the new rules will deepen relationships, future-proof their value, stand out in a competitive landscape, and recharge their business. Those who don’t could be left behind.
In a world where we’re living and working longer than ever before, personal well-being isn’t a luxury—it’s a strategic advantage. In this inspiring, science-backed keynote, Maddy Dychtwald—national bestselling author of Ageless Aging (Mayo Clinic Press) and co-founder of Age Wave—reveals how increasing healthspan (how long we live healthy) and brainspan (how long we stay mentally sharp) can unlock greater well-being, resilience, focus, and fulfillment and even performance at every life stage.
Drawing on proprietary research and nearly 100 interviews with cutting-edge experts in longevity, neuroscience, and lifestyle medicine, Maddy shares a practical blueprint for living with more energy, clarity, and purpose—at work and beyond.
Key Takeaways:
- The new science of longevity: how boosting healthspan and brainspan is reshaping how we age, live, and work
- Evidence-based wellness strategies and action tools to improve mental clarity, emotional resilience, and physical vitality
- The emerging role of purpose and connection as powerful drivers of well-being and extended health
- How individuals and organizations can proactively support lifelong wellness—not just for performance, but for life satisfaction
The Bottom Line:
This keynote provides a powerful wake-up call—and an actionable roadmap—for building a future where wellness fuels performance, longevity enhances leadership, and aging becomes a path to greater vitality, not decline.
Biography
Recognized by Forbes as one of the Top 50 female futurists globally, Maddy Dychtwald has been deeply involved for more than 30 years in exploring all aspects of the age wave and how it’s transforming the marketplace, the workplace, our world, and our lives. She is an internationally acclaimed author, public speaker, Wall Street Journal blogger, and thought leader on longevity, aging, the new retirement, and the ascent of women.
A successful entrepreneur, in 1986 Maddy co-founded Age Wave, the world’s leading think tank and corporate adviser on the far-reaching and profound impacts of our global aging population. The Age Wave team has worked with more than half of the Fortune 500 in industries ranging from healthcare and medical technology to financial services and consumer products.
With women at the forefront of the longevity revolution, Maddy has deeply explored their specific longevity-related wants, needs, and challenges. She has led numerous acclaimed studies on women and money, including the landmark Women, Money and Power sponsored by Allianz and Women and Financial Wellness: Beyond the Bottom Line for Bank of America Merrill Lynch. Maddy also served as the national co-spokesperson for an in-depth investigation titled The Four Pillars of the New Retirement: What a Difference a Year Makes, sponsored by Edward Jones. In addition, she has been involved in more than 25 thought leadership research studies worldwide on aging, longevity, retirement, health, family, caregiving, housing, and leisure, which have been featured in prominent media outlets, including Bloomberg Businessweek, Forbes, Newsweek, Time, CNBC, and NPR—cumulatively garnering more than 12 billion media impressions.
As a member of The Wall Street Journal’s Expert Panel on Retirement, Maddy’s posts on leadership, wealth management, and financial planning topped the most-read lists for their categories in 2017 and 2018.
She is the author of three books, Cycles: How We Will Live, Work, and Buy (voted Book of the Year by the National Community Colleges Association), Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better, and the children’s/young readers’ book Gideon’s Dream: A Tale of New Beginnings. Currently she is working on a new book, Ageless Aging: Women’s Longevity Bonus and the Art and Science of Living Longer, Better, to be published with Mayo Clinic Press which merges her professional and personal passions.
Having watched both her mother and mother-in-law battle dementia, Maddy is committed to eradicating this horrific disease. She is a co-founder of the non-profit Women Against Alzheimer’s and serves as a board member of the non-profit BrightFocus Foundation, which funds cutting-edge research to cure diseases of the brain and eye.
A working mom for much of her adult life, Maddy is now an empty nester. She is passionate about her family and about longevity as both a demographic phenomenon and a personal journey. Maddy and her husband Ken were awarded the prestigious Esalen Prize for their outstanding contributions to advancing the human potential of aging men and women worldwide.
Maddy was exceptional! She combines research driven data with poignant stories, humor and multi-media that bring the data alive for the audience.
Senior Vice President of Marketing & Gaming Operations
Maddy was fantastic. Her personal, interactive, and multimedia presentation style was an excellent role model for all speakers in this edu-tainment age. Her presentation injected new, powerful, and provocative marketing paradigms into our business and inspired us greatly in our innovation drive.
Coca-Cola USA
Maddy Dychtwald delivers powerful insights into the very influential and lucrative women’s 50+ market, an often overlooked and misunderstood demographic in the minds of brands and advertisers. She helps business leaders understand the enormous opportunities available from this financially powerful group of three generations of women.
Global Retail Marketing Association
Maddy’s presentation was great! The topics resonated with our members and were very timely. The presentation was particularly engaging and made the members think about things in a different way for their work, their families, their lives.
Bank of America Private Wealth Management
Maddy was exceptional! She combines research driven data with poignant stories, humor, and multimedia that bring the data alive for the audience.
Aristocrat Technologies
We love Maddy at InvestmentNews! She cleverly set the stage at our Woman Adviser Summit through great storytelling and illustrative examples supported by data. Through this excellent virtual presentation, she took our advisers on a journey of how women are leading the longevity revolution and becoming more important financial decision makers, including many tips and suggestions for advisors.
InvestmentNews
Maddy was terrific! The material was on target, extremely relevant and timely, and of vital importance to our membership. She took the steps necessary to learn as much as possible about our audience and their needs. That’s the kind of effort that guarantees the unbelievably positive response we received.
Retail Advertising & Marketing Association
Maddy captured our attention from the start! Her dynamic, information rich, and provocative presentation effectively demonstrated that we are all riding a wave that has the potential to propel organizations and individuals to new, exciting ways of working and living—or swamp us with uncertainty. Maddy’s excellent use of multimedia enabled us to see the implications of the age wave.
Stiefel, a GlaxoSmithKline company
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