Jane Sarasohn-Kahn: 2026 Health Predictions
January 9, 2026
2026 PREDICTIONS SERIES: Jane Sarasohn-Kahn & Amy Heymans Join hosts Jared Johnson and Zain Ismail for their annual Predictions Series with popular returning guests Jane…
Health Economist, Advisor, Trend Weaver
Jane is an internationally-recognized speaker, advisor, and trend-weaver, partnering with health/care stakeholders in the U.S. and Europe. She focuses on consumers and patients, health technology, the social determinants of health, health policy and the future of health care.
The hockey-stick market growth and consumer adoption of GLP-1s for weight loss has dramatically impacted health care delivery and financing – as well as re-shaping markets and life-flows beyond medicine. Retail and grocery store, food systems and consumer goods, hospitality and the travel industry, and workplaces are feeling the effects of the cultural force of GLP-1s as a result of consumers’ demand for and use of semaglutides. Jane covers the driving forces and changing landscape of everyday living under the influence of GLP-1s and implications for attendees.
In this talk, Jane addresses the patient as medical bill and health care payer, as out-of-pocket costs increase and patients lose patience with the U.S. health care system. As household budgets get focused in the ongoing inflationary era where kitchen table discussions try to balance the costs of housing, energy, and food, personal health care spending feels like “retail. ” Jane discusses the driving forces re-shaping patients and consumers and implications for health care ecosystem stakeholders from hospitals to physician practices, pharma and med-tech companies and, retail health (pharmacy, grocery stores, among others). Jane will distill implications for attendees on the all health at retail phenomenon.
Jane has developed scenarios in her scenario planning work on the Future of the Patient in 2030, examining certainties, uncertainties, and wild cards that will shape who patients are in 2030. The key driving forces detailed include AI, GLP-1s and direct-to-patient programs, and home economics/household spending in the ongoing inflationary era. Jane will distill implications for attendees.
Jane Sarasohn-Kahn is a health economist, advisor, and trend-weaver whose work focuses on the intersection of health, technology, and people. She is the founder of THINK-Health, a strategic health consultancy, which she established after working with healthcare consultancies in the United States and Europe. Her clients span the health and care ecosystem, including technology, pharmaceutical and life sciences companies, providers, health plans, retail, financial services, consumer electronics, and fast-moving consumer goods.
Sarasohn-Kahn advises organizations on health care strategy and futures through environmental analysis, scenario and strategic planning, and health policy analysis. She is a frequent speaker and contributor to industry publications and is often quoted as an expert on the evolving health care ecosystem. In 2007, she founded the Health Populi blog, where she has chronicled trends shaping health consumers, policy, and innovation.
An accomplished author, Sarasohn-Kahn wrote Health Citizenship: How a Virus Opened Hearts and Minds (2020), which examines the impact of the COVID-19 pandemic on U.S. health consumers, including the rise of the home as a hub for care, expanded self-care adoption, and increased political will for a renewed social contract in health care. Her earlier book, HealthConsuming™: From Health Consumers to Health Citizens (2019), explores the transformation of patients into active health citizens amid digital innovation and consumer-driven health care.
In addition to her books, Sarasohn-Kahn has contributed chapters to several influential volumes on health care transformation, digital health, and patient engagement. Her work addresses topics ranging from participatory and DIY health to the evolution of media and technology in patient empowerment.
Sarasohn-Kahn holds a Master of Arts in Economics and a Master of Health Services Administration in Public Health from the University of Michigan. A dual citizen of the United States and Italy, she divides her time between Philadelphia and Brussels, bringing a global perspective to her work in health policy and health system transformation.
As the CMO of a large healthcare agency, I get to work with a lot of different speakers for both our client and Real Chemistry events. Having engaged with Jane Sarasohn-Kahn numerous times as a speaker, all I can say is that she is incredible at her craft: smart, thought-provoking, detailed, reliable, and just an absolute pleasure to work with!
Real Chemistry
Jane is a healthcare trend weaver and futurist that engages audiences in an energetic and data-driven way. Her knowledge of the inner-workings and key players in the healthcare market is masterful. The urgency and passion with which she presents market trends is sure to open the minds of listeners and motivate them to take action.
Virgin Pulse
The ATA relies on Jane S-K to paint a picture of where our industry is headed and how we might respond, given the multiple forces at play. Jane is a thoughtful (and prescient) commentator on all-things-health. Our audiences value her writing, her insights, and her presentations.
ATA
With a focus on developing meaningful content in the healthcare affordability space, GoodRx searched for informed and articulate industry experts to lend credible voices to our webinars, whitepapers, and articles in 2022. By far, the most insightful partner we had the good fortune to partner with was Jane Sarasohn-Kahn, who has a mastery of complex healthcare economics, a trove of informed positions, and the human communications skills to break the information down for effective delivery to all. Jane was a dream to work with and we can't wait for the next project with her.
GoodRx