
Erika Ayers Badan
Digital Transformation and Innovation Expert, Co-Founder and Principal Consultant at Roloff Consulting
Ema Roloff is a powerhouse speaker who helps organizations navigate digital transformation with a people-first approach. As a recognized thought leader with over 32 million views on her content and accolades like Young Tech Leader of the Year, she brings both credibility and real-world expertise to the stage. Whether speaking to executives, innovators, or industry leaders, Ema delivers engaging, actionable insights that empower businesses to embrace change, scale effectively, and lead in the digital age.
Every company, across every industry, is undergoing some type of “Digital Transformation”, and yet success is still elusive. We focus too much on the technology and not enough on the people side of transformation. Understanding the importance of why digital transformation is happening is crucial for any organization aiming to stay competitive. This session will delve into the significance of change management, the necessity of upskilling and digital literacy at all levels, and strategies to sustain momentum through multi-year projects and implementations.
Key Takeaways:
Despite what headlines insist on telling you, AI won’t steal your job. But it will change it, and there are some steps that you should be taking to make sure you are ready. In this session, we will break down why good people are needed more than ever and how you can begin to build and foster skills that will make you an even more valuable employee!
Key Takeaways:
Having a tech-savvy executive is crucial for successful transformation. With technology playing an increasingly prominent role in business strategies and execution, executives must prioritize digital literacy. This foundation enables evaluating solution options, setting realistic expectations, and articulating an inspiring vision for the future, aligning with business objectives.
Key Takeaways:
How we respond to change determines whether we struggle or thrive, and if you want to thrive in today’s world, you have to reframe change as a tool for growth and innovation.
By shifting perspectives and embracing a growth mindset, you can turn uncertainty into opportunity, build stronger teams, and drive meaningful progress. We’ll explore how curiosity, adaptability, and resilience are not just survival skills, they are competitive advantages that set high-performing organizations apart.
Key Takeaways:
The way that people buy has changed. Meeting evolving customer expectations requires organizations to understand the factors driving the transformation of buying behaviors and understand their implications for your business. Gain insights into developing a comprehensive digital sales strategy that aligns with the evolving buying behavior of B2B customers, empowering you to become their favorite industry teacher. Embrace innovation, stay ahead of the competition, and continuously evolve your digital sales strategy to cater to the changing needs of customers.
Key Takeaways:
Ema Roloff is a digital transformation expert, business builder, and sought-after speaker helping organizations thrive in an age of constant change. As Co-Founder and Chief Growth Officer at Roloff Consulting, she advises executives on embracing modern strategies that drive meaningful connections, scalability, and sustained growth.
With a background in teaching, Ema brings a fresh, people-first perspective to technology adoption, bridging the gap between innovative tools and the human element of change. Over the last decade, she has guided dozens of businesses through their digital evolution, ensuring they not only adapt but lead. Ema has also conducted more than 300 expert interviews on digital transformation and innovation, establishing her as a trusted resource in the field.
As the host of Leading Change, Ema facilitates open dialogue around the breakthroughs, challenges, and strategies that define today’s digital landscape. Her dynamic online presence of over 40,000 social media followers and more than 32 million views on her content over the past year underscores the widespread recognition of her thought leadership.
Ema’s work has garnered recognition from AI Journal, which honored her as Young Tech Leader of the Year, and from RISE, which named her to their 35 Under 35 list. Additionally, InsurTech Hartford acknowledged her industry influence. In her speaking engagements, Ema energizes audiences with a vision of digital leadership that moves beyond outdated techniques and into practical, forward-thinking approaches. Whether addressing CEOs, boards, or innovators, she challenges leaders to harness technology and rethink how people buy, sell, and collaborate—ultimately propelling their businesses toward a more connected and impactful future.
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