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Bruce Weinstein, Ph.D

"The Ethics Guy,"'s Ethics Columnist; Acclaimed Author and Leadership Expert

Through his high-content, engaging, and interactive keynotes, workshops, and webinars, Bruce Weinstein, CEO of the Institute for High-Character Leadership, works with organizations that want to do the right thing every time and that know the key to their success is the high character of their employees.

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Travels From: New York | Fee Range: $10,000 - $15,000

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The most successful leaders regularly express their gratitude to the people who have enriched their professional and personal lives.

You’re overworked as it is, so how can you manage to fit a practice of gratitude in with everything else you have to do?

Good news: it doesn’t take long to do this. This high-content, practical, and inspiring course will show you how to use LinkedIn recommendations, handwritten thank-you notes, and other expressions of gratitude to enhance your relationships.

A nice side-benefit: you’ll do more business with the kind of people you want to do business with.

You’ll discover how to use questions about gratitude in job interviews and performance reviews. Why not hire and promote people who are not only knowledgeable and skilled but also grateful?

You wake up one morning with the flu.  Would you go to work or stay home and rest?

Jane has a terrible work ethic.  You’ve talked with her several times, but the problem continues.  Last month you fired another employee who slacked off on the job, but Jane is the daughter of a friend of yours.  Would you fire Jane? Give her one more chance?  Talk with your friend?

A colleague drives you to lunch and begins checking his smartphone at a stop light.  The light changes to green, and your friend continues to read his phone but begins driving.  Would you say something or mind your own business?

We often find ourselves asking, “What’s the right thing to do in this situation?,” but when the stakes are high, our emotions can get in the way of thinking clearly and making the best choices.

The principles that help you make the right decisions at work are the same principles that apply in your personal life, too-and they also form the basis of your organization’s code of conduct for employees.

These principles, the principles of ethical intelligence, are derived from a classic text by Beauchamp and Childress, and they are:

1.  Do No Harm
2.  Make Things Better
3.  Respect Others
4.  Be Fair
5.  Care

Dr. Weinstein begins this fun and highly interactive presentation with a quiz tailored to the needs of employees and managers.  He then presents the five principles of ethical intelligence, shows how to apply these principles in daily life, and concludes with a powerful call to action.

What does it take to run your business well? It doesn’t matter if you’re up to date on the latest management strategies. If you don’t base your accounting practice on the five principles of ethical intelligence, you won’t get new clients, you won’t keep the clients you have, and you won’t hire the best people to work for you. It’s that simple.

Speaking of simple, the five principles of ethical intelligence you’ll learn in this refreshing, high-content, and engaging video course ARE simple, but they’re not simplistic. Your instructor is Forbes Contributor Dr. Bruce Weinstein, The Ethics Guy, and you’ll be reacquainted with crucial concepts you already know but probably haven’t thought about lately.

This is an ethics and leadership program disguised as an inspirational, motivational, and entertaining session with practical guidelines you can put into action immediately.

What can you do to enhance your commitment to the highest ethical standards of your profession? How will doing so bring you more business?

In this unique and engaging ethics course, the instructor, Dr. Bruce Weinstein, The Ethics Guy reveals ten crucial qualities of high-character leaders. They are:

1. Honesty
2. Accountability
3. Care
4. Courage
5. Fairness
6. Gratitude
7. Humility
8. Loyalty
9. Patience
10. Presence (focus or mindfulness)

You’re already a good person. This unique presentation will show you how to be even better. The result will be greater satisfaction in your professional relationships, a deeper commitment to the profession of accounting, and much more business.

After attending this presentation you will be able to:

  • Identify ten crucial qualities of high-character leaders
  • Recognize why each quality is essential to sustained success
  • Use focused questions to evaluate the character of job applicants

Can you afford to hire a single dishonest person? Of course not. But what are you doing to ensure that you hire and promote only honest, accountable people?

One of the most common complaints in business is, “I can’t find and keep good people on my team.” This distinctive, results-focused presentation will show you the four things you must do to hire and retain the very best employees at every level of your organization.

This one-of-a-kind presentation in ethics and leadership is one of the most practical, revenue-building keynotes you will take this year.

After attending this presentation you will be able to:

  • Identify a powerful four-step strategy that will help you find the most qualified people
  • Explain the steps to follow to keep the best people at every level of your organization
  • Recognize that you must be willing to take each of these four steps promptly if you want to build your A-team

The walking dead aren’t the only threat to your leadership. So are several dangerous, even terrifying myths about what ethical leadership is and what it isn’t.

This fun and distinctive program will present what Forbes contributor Bruce Weinstein, The Ethics Guy, calls “zombie ethics”—myths about leadership that hinder your ability to serve your clients and profit from a thriving business.

Taking a page from Nobel laureate Paul Krugman’s recent work, Bruce says that zombie ethics are ideas about ethical leadership that deserve to remain buried but keep resurfacing from time to time. They walk the earth and wreak havoc.

Discover how to send zombie ideas back to the cemetery for good. You can then fearlessly bring in new clients and watch your business soar!

You love movies. You enjoy TV. You read books. That’s why this is the presentation for you and your organization.

The best works in popular culture provide valuable lessons on how to live your life well. Sometimes they show what *not* to do, which is just as important. A good story told well is the best way to learn what it means to be both a successful leader and an honorable human being.

This dynamic, fun, and distinctive presentation  in ethics will provide you with a list of recommended movies, TV shows and books that are both enjoyable and guaranteed to yield rich dividends.

How did the world’s superstars build such powerful businesses? What lessons from the biggest cultural icons will help you become more successful?

We’ll explore how ethical leadership has shaped your favorite celebrities and how you can follow in their footsteps.

This is a unique ethics presentation disguised as a fun, engaging, and entertaining journey into what makes superstars so influential and how they are able to sustain their stellar success.

There is only one sure-fire way you will attract and keep the best clients. You must be the kind of person that others will like, trust, and want to do business with.

This unique presentation will show you exactly how to do this. The secret to creating trust with clients is to be accountable for what you say and what you do. Accountable people do four things consistently:

1. They keep their promises.

2. They consider the consequences of their actions.

3. They take responsibility for their mistakes.

4. They correct their mistakes and do their level best not to repeat them.

You will hear true, inspiring stories of the great things that can happen when leaders do these things. You’ll also learn about the dire consequences of not doing them.

This is a presentation on ethics and leadership that feels more like a business strategy session.



Through his high-content, engaging, and interactive keynotes, workshops, and webinars, Bruce Weinstein, CEO of the Institute for High-Character Leadership, works with organizations that want to do the right thing every time and that know the key to their success is the high character of their employees.

Bruce regularly writes about ethical leadership for Forbes online, and his books include Ethical Intelligence, The Good Ones: Ten Crucial Qualities of High-Character Employees, and for tweens and teens, Is It Still Cheating If I Don’t Get Caught?

The Ford Motor Company, Mubadala Investment Company, Texas Mutual Insurance Company, RS&H, Societe Generale, Allstate Insurance, Astellas Pharma, Marathon Petroleum Corporation, The Home Depot, the National Football League, Northrop Grumman, the National Business Aviation Association, the Mechanical Contractors Association of America, the South Carolina National Guard, and the National Association of College and University Business Officers have been among Bruce’s many clients across the U.S. and around the world.

Bruce received his BA in philosophy from Swarthmore College and an MA and PhD in philosophy with a concentration in bioethics from Georgetown University and the Kennedy Institute of Ethics. The W. K. Kellogg Foundation in Battle Creek, Michigan awarded Bruce a National Fellowship in leadership development.

He lives in New York City with his wife, Kristen Bancroft. To relax Bruce enjoys playing the drums and spoons, learning the harmonica, and trying to figure out the plot of The Godfather.


All timing and logistics were seamless, and the client was super engaged and thankful. I’m happy to report that we have another WIN for WWSG! Let’s build on the momentum together!

Josh Linkner, Five-Time Tech Entrepreneur, Hyper-Growth CEO, Two-Time NY Times Bestselling Author, Venture Capitalist, and Keynote Speaker


Everything was buttoned up, from the initial outreach to the event execution and post follow-up. I have a great team of representatives from WWSG to work with, first class experience.

Raylene Wetzel, American Century Investments


“After 20 years in the lecture series business, WWSG has become a valued partner. We produce over 24 speaking events a year and have worked with dozens of agencies. We appreciate WWSG’s unparalleled professionalism, integrity, and creativity in suggesting speakers that are unique to the speaker circuit."

Sue Swan, Co-Founder of The Distinguished Speaker Series of Southern California


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Newt Gingrich, Distinguished Leader, Visionary, & Political Vanguard; 2012 Republican Presidential Candidate; Speaker of the U.S. House of Representatives (1995-1999); Best-Selling Author


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Delia Setiawan, Ernst & Young LLP


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Erik Qualman, Top Technology and Motivational Speaker, #1 Bestselling Author & Futurist


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Sue Swan, Co-Founder of The Distinguished Speaker Series of Southern California


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David R. Cape, EVP of Business Development at Texas American Resources Company

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