Paul Teller: Ukraine’s Kidnapped Youth
Russia is stealing children because it has aborted its own future Last month, eight kidnapped Ukrainian children were finally returned home from Russia, rescued from…
Thought Leader: Paul Teller
Social media’s copycat conundrum
Nearly every major social media feature has been copied or iterated on by rival apps, causing most major social media platforms to begin to look the same.
Why it matters: Social media giants have a long track record of adopting popular features and integrating them into their own apps to stay competitive. Their key points of differentiation are increasingly becoming their philosophies, values and use cases.
- Meta, for example, says Threads — its Twitter, or now “X,” rival — is meant to be “a friendly public space for conversation” that won’t focus on news and politics.
Driving the news: TikTok on Monday debuted a set of new text features akin to Twitter and Threads that lets users share written thoughts and updates.
- The company declined to provide many details about why it’s moving into the text space, especially because it’s long been so committed to vertical video, but noted that text “broadens options for creators to share their ideas and express their creativity.”
Yes, but: When a trend dies out, it tends to do so across the whole ecosystem.
- For example, Reddit, Spotify and Meta have all shut down their Clubhouse copycat features and apps for live audio in the past 18 months.
The big picture: Copycat features often struggle to attract the momentum long-term needed to displace competitors.
- Engagement with Threads, for example, has slowed since its blockbuster debut two weeks ago, according to new data from Similarweb, which found that app engagement with Threads has decreased by roughly 75% since its peak on July 7, two days after it officially launched.
Of note: Similarweb’s data only measures Android engagement, for now. But at this scale, its data scientists say the trends don’t tend to be significantly different for Android vs. iOS.
Relevant and recent posts
Dr. Sanjay Gupta: Do Bluetooth Headphones Cause Cancer?
It seems like everyone’s wearing Bluetooth headphones these days. But should you be worried about the risk of cancer from this technology? Dr. Sanjay Gupta breaks it down. Plus, are protein shakes actually a…
Thought Leader: Sanjay Gupta
Erika Ayers Badan: What is a Futurist?
Valarie Jacobs is a futurist. She’s built her career capturing and understanding signals, curating and editing those signals to provide a thesis on trends and…
Thought Leader: Erika Ayers Badan
More with this speaker
Sara Fischer on How Politics Is Reshaping Media
Thought Leader: Sara Fischer
