Contact Us

Sara Fischer: Second historic Google antitrust trial kicks off

Trial graphic
Thought Leader: Sara Fischer
Source: AXIOS
Written by: Sara Fischer

This piece is by WWSG exclusive thought leader, Sara Fischer.

A landmark Justice Department case charging Google with violating antitrust laws in its ad-tech business is set to begin trial in a federal court in Virginia Monday.

Why it matters: Google already lost one major antitrust case this year when a federal judge ruled the tech giant illegally abused its search monopoly. A second loss could lead to sweeping changes in the firm’s core business as it fights for leadership in the AI era.

Catch up quick: The Justice Department sued Google early last year, alleging the company engaged “in a systematic campaign to seize control of the wide swath of high-tech tools used by publishers, advertisers, and brokers, to facilitate digital advertising.”

The other side: Google contests the charges, arguing that DOJ is “doubling down on a flawed argument that would slow innovation, raise advertising fees, and make it harder for thousands of small businesses and publishers to grow.”

The big picture: Google is battling on multiple fronts.

By the numbers: Google is the largest advertising company in the world.

What to watch: The Justice Department suit seeks to force Google sell off its Ad Manager suite — a toolkit it has built over the course of many years through various multibillion-dollar acquisitions.

What’s next: The trial is likely to last several weeks, and a ruling from the judge will take additional weeks or even months.

Relevant and recent posts

Subscribe to the WWSG newsletter.

Check Availability

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

0
Speaker List
Share My List