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Sara Fischer: How the Paris Olympics became The Redemption Games

Paris Olympics Graphic AXIOS
Thought Leader: Sara Fischer
Source: AXIOS
Written by: Sara Fischer

This piece is by WWSG exclusive thought leader, Sara Fischer. 

Over the last two weeks, the Paris Olympics served as a stage for epic comeback stories for athletes, the businesses that support them — and even the Games themselves.

Why it matters: Fans love feel-good victories so much (especially in an iconic setting), they’re tuning into the Games at an unprecedented rate this year.

Team USA athletes with redemption stories more valuable than gold:

Zoom in: NBC experienced its own redemption story, breathing a sigh of relief with rebounded TV ratings in its first post-pandemic Games that stand in stark contrast to Tokyo’s empty stands and masked athletes.

International stories also captured global attention:

The big picture: The Games are also a redemption story for France, which faced skepticism from the world about everything from security to pollution in the Seine. Success was all the more important ahead of 2030, when the Winter Games are scheduled to be held in the French Alps.

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