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Raja Rajamannar: How Mattel Turned Decades-Old Toys Into Gold

Thought Leader: Raja Rajamannar
April 10, 2025

From social media to AI, advertising has changed dramatically in a short time. Host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers.

This episode: Lisa McKnight, Mattel’s chief brand officer, has been at the forefront of reintroducing the iconic Barbie. Now the famous toy brand has launched itself beyond store shelves and onto the silver screen.

The illustrious career trajectory of Raja Rajamannar, marked by innovation and strategic acumen, positions him as an exceptional keynote speaker. His transformative leadership at Mastercard, where he elevated the brand to global prominence, speaks volumes of his ability to inspire and motivate audiences. His recognition as a top global marketer and his insightful contributions to the industry make him a sought-after thought leader. To host Mr. Rajamannar for a speaking opportunity, contact WWSG.

 

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