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Peter Goodman Examines Canada’s Trade Shift

Line of semi-trailers at a toll plaza under a blue sky, with Canadian and American flags and a blue suspension bridge in the background.
Thought Leader: Peter Goodman
September 29, 2026
Source: NY Times
Written by: Peter Goodman

As escalating U.S. tariffs reshape one of the world’s most closely integrated trading relationships, Canada is accelerating efforts to reduce its economic dependence on the United States. In his latest reporting, Peter Goodman examines how the trade conflict is pushing Canadian leaders and businesses to seek new markets, strengthen international partnerships, and rethink assumptions that have defined cross-border commerce for decades.

The shift comes amid a significant escalation in U.S.-Canada trade tensions. The United States has imposed tariffs of up to 50% on certain Canadian goods, while Canada has responded with matching counter-tariffs. At the same time, the Canadian government has made trade diversification a formal priority, with a stated goal of doubling non-U.S. exports over the next decade. Goodman’s reporting highlights a larger consequence of the dispute: tariffs intended to reshape trade with the United States may also encourage one of America’s largest trading partners to build economic relationships elsewhere.

Peter Goodman brings audiences an on-the-ground understanding of the forces transforming the global economy, from tariffs and trade disputes to supply chains, globalization, and geopolitical competition. Drawing on years of international economic reporting, he helps leaders understand how policy decisions translate into real consequences for businesses, workers, consumers, and global markets.

To learn more about hosting Peter Goodman, contact WWSG.

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