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Nicholas Christakis: Conducting a Field Trial of Social Contagion

Thought Leader: Nicholas Christakis
April 3, 2026
This started as a sketch on a whiteboard: could we “shift the adoption curve” by targeting the right people instead of everyone? In this video, we take you from the idea to fieldwork: mapping networks household-by-household in remote Honduran villages, through a large randomized trial and the key finding: leveraging social contagion and network structure can make a smaller intervention act like a much larger one.

Dr. Nicholas Christakis is a leading voice at the intersection of science, society, and policy. His pioneering research on social networks, human behavior, and public health offers powerful insights into how ideas—and ideologies—spread. With a rare ability to translate complex science into compelling storytelling, Dr. Christakisequips audiences with the tools to navigate today’s most pressing challenges. To bring Dr. Christakis to your next speaking engagement, contact us today.

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