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News execs lobby lawmakers on AI protections

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Thought Leader: Sara Fischer
October 3, 2023
Source: AXIOS
Written by: Sara Fischer

Dozens of newspaper, digital and magazine news executives descended on Capitol Hill last week to lobby members of Congress on copyright protections for their work in the era of artificial intelligence.

Why it matters: Newspaper leaders can be hesitant to lobby directly, given that many of their outlets give political endorsements. But the threat of AI, combined with competition concerns around Big Tech, is pushing executives to band together and speak out.

Details: The Hill blitz was organized by the News/Media Alliance (NMA), one of the largest news publishing associations in the world, representing over 2,000 publishers.

In her first interview since becoming president and CEO of the NMA in June, Danielle Coffey laid out a road map for how the group is planning to focus its advocacy efforts around AI.

Between the lines: Since joining the NMA eight years ago, members credit Coffey for helping to shape the NMA’s efforts on digital issues such as competition, privacy and copyright.

Catch up quick: NMA represented mostly newspapers, with groups like News Corp. and the New York Times serving as some of its largest members.

What’s next: Coffey sees NMA’s push to address AI concerns as an extension of her work in competition, and so both issues will continue to rank high on the group’s priority list.

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