In this episode of Focus Atlanta, Matt Britton — leading authority on consumer trends, CEO of Suzy, and author of Generation AI — sits down with host Keisha Lancelin to demystify the growing impact of artificial intelligence on our daily lives.
Today, AI is everywhere — from the workplace to the home — yet many still view it as an overwhelming or even intimidating force. Matt makes it clear: AI isn’t just another technology advancement like smartphones or social media — it’s a complete redefinition of how humans will work, communicate, and create. Its transformative power is unlike anything society has seen before.
Matt shares practical advice for viewers of all ages — whether you’re 8 or 80 — on how to embrace AI without fear:
He stresses that AI adoption shouldn’t feel like “jumping off a cliff.” It should feel like one small step at a time, gaining momentum and confidence along the way. By starting small and building knowledge incrementally, anyone — regardless of age or technical background — can participate in the AI revolution rather than being sidelined by it.
Addressing Safety Concerns
One of the biggest barriers for older generations embracing AI is concern about safety, data privacy, and digital security. Matt draws a strong parallel:
When e-commerce first emerged, many were afraid to enter their credit card information online. Similarly, when social media took off, people were cautious about sharing personal moments publicly. Over time, trust grew — not because the risks disappeared, but because society learned how to manage them.
AI will follow a similar path. The key is education, understanding, and controlled experimentation. While legitimate concerns exist around data privacy, the real risk lies in sitting on the sidelines while the world evolves without you.
The Reality Check:
Those who avoid AI out of fear risk being left behind — professionally, socially, and economically. Matt’s advice is simple: get informed, stay involved, and embrace change.
Matt Britton is one of the nation’s leading experts on youth culture, consumer trends, and the future of marketing. With dynamic energy and data-driven insight, he breaks down how Gen Z and millennial audiences are reshaping industries—from media to retail. Book Matt Britton to deliver a forward-thinking, high-impact keynote on how to engage the consumers of tomorrow—today. Contact WWSG!
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