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Lisa Bodell: Is this the secret to better brainstorms?
In her Fast Company article, Lisa Bodell challenges the way most organizations approach brainstorming. Too often, sessions produce safe, incremental ideas because people fear judgment or backlash. The result? Predictable thinking that maintains the status quo instead of transforming it.
Bodell proposes a radical shift: ask teams to generate ideas so bold and outrageous they could “get them fired.” By temporarily removing constraints—budget limits, regulations, technology barriers, and even social norms—teams are freed from the fear that stifles creativity. When people feel permission to think irrationally or audaciously, energy rises and breakthrough thinking emerges.
The goal isn’t to implement reckless ideas, but to use them as springboards. Once the wild concepts are on the table, teams can refine and reshape them into commercially viable innovations. What begins as “crazy” often reveals overlooked opportunities, leading to meaningful cost savings, new revenue streams, and transformative solutions.
Ultimately, Bodell argues that fostering boldness isn’t just a meeting tactic—it’s a cultural shift. When organizations reward courageous thinking instead of safe suggestions, they unlock the kind of innovation that redefines industries.
Visit Fast Company to read the full article.
Lisa Bodell is a leading expert on innovation, simplifying complexity, and creating impactful organizational change. Her dynamic approach to leadership and efficiency empowers companies to embrace creativity, streamline processes, and foster a culture of innovation. As an author and founder of FutureThink, Bodell’s insights provide actionable strategies for companies to thrive in an ever-evolving business landscape. To bring Lisa Bodell’s expertise to your event, contact WWSG.
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