Contact Us

Exclusive: NYT to soon offer most articles via automated voice

Thought Leader: Sara Fischer
April 2, 2024
Source: AXIOS
Written by: Sara Fischer

The New York Times plans to make the vast majority of its articles available to users as narrations read via an automated voice, executives tell Axios.

Why it matters: The move will help position the Times as one of the biggest audio news companies globally.

State of play: Beginning this week, 10% of NYT website, news app and audio app users will get access to the new automated voice narrations, says Stephanie Preiss, senior vice president and general manager of audio and TV at the Times.

Between the lines: Some narrated articles will also be available in a new “Listen” tab within the Times’ main news app that’s also being rolled out to a select group of iOS users to start.

Yes, but: The Times doesn’t currently have plans to bring automated voice narrations to older articles. In the past, it has brought older content into its lifestyle apps, like decades-old recipes for its Cooking app.

Zoom out: The Times built the narrated voice technology in partnership with a generative artificial intelligence company, but executives declined to say which firm they’re working with.

The big picture: Investments in audio have helped the Times transition from a storied newspaper into a multimedia behemoth that reaches younger audiences. It’s also helped the company humanize the Times’ journalism, says Paula Szuchman, director of audio.

What to watch: For now, the Times sees narrated articles as an opportunity to increase engagement with its news report, but Preiss noted that they could become another destination for advertising at some point.

Subscribe to the WWSG newsletter.

Check Availability

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Speaker List
Share My List