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Erika Ayers Badan: Why Fractional Work Is the Future

Thought Leader: Erika Ayers Badan
June 23, 2025
Source: Work

In this episode of WORK, Erika talks about the Labubu craze, ethics of A.I and also sits down with Jess Cervellon—fractional CMO, entrepreneur, and founder of She Innovates—about what it really takes to build a career on your own terms. They get into the realities of juggling multiple clients, the myths around networking, and why personal branding isn’t just for influencers. It’s a conversation about boundaries, intuition, and how to create a business that actually works for you.

Book Erika Ayers Badan to gain powerful insights on building bold, culture-shaping brands, navigating challenges with resilience, and harnessing storytelling and community to drive authentic engagement. Contact WWSG today to bring Erika’s expertise and energy to your next event.

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