Time to end secret data laboratories—starting with the CDC
The American people are waking up to the fact that too many public health leaders have not always been straight with them. Despite housing treasure…
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Dr. Sanjay Gupta: The Trust Advantage in a Misinformation Era
In this episode of Adspeak by ADWEEK, recorded live at Brandweek, Dr. Sanjay Gupta sits down with Brianna Burtman to explore how trusted communication becomes a competitive advantage. Gupta reflects on 25 years at CNN, sharing how to translate complex medical information into accessible, actionable knowledge. The conversation examines authentic storytelling, combating misinformation without amplifying it, and using multi-platform formats intentionally to deepen audience trust and create lasting cultural impact in a fragmented media landscape. What You’ll Learn:
- How to distill complex medical information into actionable insights
- Why isolation is your audience’s biggest health threat, and how to make it relatable
- The difference between information and knowledge in health storytelling
- How to maintain trust when audiences already know the story before you report it
- The strategic approach to combating misinformation without playing whack-a-mole
- Why multi-platform storytelling requires intentional format selection
About the Guests: Dr. Sanjay Gupta is Chief Medical Correspondent at CNN and a practicing neurosurgeon, bringing 25 years of experience translating complex health and medical stories for public audiences. With a unique background spanning both clinical medicine and broadcast journalism, Dr. Gupta has covered major global health crises, conflicts, and natural disasters while simultaneously practicing medicine in crisis zones, including Haiti, Iraq, and beyond. Brianna Burtman is currently the VP of CNN Digital Strategy and Network Partnerships at CNN, where she has worked since August 2008. Brianna holds a Bachelor’s degree in Public Policy Studies, Economics, and Women’s Studies from Hobart and William Smith Colleges, and a Master’s degree in Public Administration from Baruch College.
Dr. Sanjay Gupta brings unparalleled credibility, experience, and clarity to the stage as one of the world’s most trusted voices in health and medicine. As CNN’s chief medical correspondent and a practicing neurosurgeon, he has reported on every major health crisis of the last two decades—from the frontlines of natural disasters and war zones to the global Covid-19 pandemic.
Event audiences benefit not only from his deep medical expertise, but also his unique ability to communicate complex topics with clarity, empathy, and relevance. Whether discussing brain health, crisis response, or the intersection of media and medicine, Dr. Gupta delivers insights that are timely, actionable, and deeply resonant for groups of all kinds. Contact us to host him for a speaking engagement.
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