In this episode of The Deal, Alex Rodriguez and Jason Kelly speak with DeMaurice Smith about his time as the Executive Director of the NFL Players Association and his new book, “Turf Wars: The Fight for the Soul of America’s Game,” which gives an inside look at the league. Smith dishes on the NFL’s 2011 lockout, lessons learned about leadership and negotiation from other union bosses, and what it was like sitting across the negotiating table from giants like NFL Commissioner Roger Goodell and New England Patriots owner Robert Kraft.
DeMaurice Smith is a powerhouse speaker known for leading the NFL Players Association through some of the most high-stakes negotiations in sports history. A former trial lawyer and Assistant U.S. Attorney, he blends legal expertise with bold, strategic leadership—offering compelling insights on negotiation, ethics, and resilience. From boardrooms to classrooms, Smith inspires audiences with authentic stories and hard-earned lessons on advocacy and impact. Contact us today to bring DeMaurice to your next speaking event.
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DeMaurice Smith: How the NFL Really Negotiates
Thought Leader: DeMaurice Smith
