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Cynt Marshall: Rewriting the Mavericks’ Playbook and Redefining Leadership

Thought Leader: Cynt Marshall
July 22, 2025

Cynt Marshall, the first Black Female CEO in the NBA and former AT&T executive, shares her incredible journey from growing up in public housing to leading major organizations with a philosophy grounded in joy, integrity, and people-first leadership. She opens up about her early lessons, personal losses, and how she transformed a workplace in crisis into a national model of inclusion and culture. We also discuss Mark Cuban, the Mavs’ new ownership, the Luka trade, and the future of the Mavericks. Cynt’s take on leadership, her perspective on the Mavs, and her unwavering optimism make this one of our most interesting conversations yet.

Cynt Marshall is a transformational leader and sought-after keynote speaker known for her powerful insights on leadership, culture change, and diversity, equity, and inclusion. As the first Black female CEO in the NBA, she successfully led a cultural overhaul of the Dallas Mavericks, setting a new standard for organizational transparency and values-driven leadership. Her decades of executive experience at AT&T and her work with global companies make her an inspiring and credible voice for corporate audiences. Event planners value her authenticity, energy, and ability to connect with audiences across industries. Contact WWSG to bring her to your next event.

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