Bert Jacobs

Bert combines innovative business lessons, humor, and inspired storytelling to weave the compelling tale of how he and his brother John, with a combined sum of just $78 in the bank, launched a business that now sells products in over 2,000 retailers nationwide. Life is good attracts a rapidly growing community of optimists by forging meaningful, emotional connections. Bert’s innovative lessons on branding, leadership and corporate social responsibility apply to organizations of all sizes, and his inspiring story will help you see how optimism can truly take you anywhere.

Bert & John Jacobs founded Life is Good to inspire people to celebrate the good around them. Over time, a vibrant community grew that taught them that optimism is the most powerful strategy to living a happy and fulfilling life, especially in the hardest of times. In times of uncertainty, fear, loss, and tragedy, we still have the choice to focus our energy on what’s right in our lives and the world around us and find the opportunity instead of obstacles. We have the ability to use these times of darkness to come together, to see each other as humans (not just co-workers or clients), build unbreakable bonds, and innovate like never before. Through this keynote experience, Bert Jacobs will share the inspiring business story of Life is Good, from the humble beginnings selling T-shirts out of a van, to finding opportunity in the face of hardships like the Great Recession & unthinkable tragedies like the Boston Marathon Bombing, which happened just steps from the Life is Good Headquarters. Audience members will leave this keynote with a renewed sense of optimism and with the tools and inspiration needed to find and grow the good around them in business and in life.

The smartest capitalists today and in the future will integrate social work into their businesses because their customers demand it, because it enables deeper purpose to their work and because it strengthens their organizations. Bert guides audiences through the process and benefits of philanthropizing for-profit organizations. From integrating charity into the sales process, to marketing the message, to cultivating a genuine culture of social good at the workplace, Bert has lived and breathed “giving” at every stage of Life is good’s growth-making his ideas and experiences relevant to audiences of any size.