Renowned Marketing, Brand and Influence Expert; Bestselling Author, FASCINATE: Your 7 Triggers to Persuasion and Captivation
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Fascinating ideas, whipsmart research, and passionate action— shaken and stirred with a tangy slap of inspiration – this is Sally Hogshead. Sally is the Chief Fascination Officer of Fascinate, Inc., and the creator of The Fascination Advantage personality test— the world’s first measurement of exactly how a person fascinates. Using her science-based system, she teaches how to instantly persuade and captivate in a world with a 9-second attention span.
Described as "the marketing mistress of fascination" who has "changed the face of North American advertising," Sally is an international keynote speaker for some of the world’s most prestigious events. She frequently appears in national media including NBC's Today Show, the New York Times and an episode of the reality TV show Making It Big dedicated to Sally's leadership and creativity.
ABOUT Sally Hogshead (+/-)
Award-Winning Marketer and Brand Strategist
Sally Hogshead began her career in marketing, where her work won hundreds of awards for creativity and effectiveness. At age 27, she founded her first ad agency, and next, founded the West Coast office of the legendary agency CP+B. Clients have included cultural touchstones such as Nike, Coca-Cola, MINI Cooper, Godiva, Aflac, and the Wall Street Journal. In 2010-11, Sally led “Project Fascinate” for Jägermeister, which went on to be named one of the "Hottest Global Brands" by Advertising Age.
Bringing Unparalleled Insight to Audiences Worldwide
Sally is the acclaimed author of two bestselling books. Her first book, RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life, outlines the rules for building a no-compromises career with a fascinating personal brand. Her second book, FASCINATE: Your 7 Triggers to Persuasion and Captivation, was the result of years of proprietary research on fascination, including a groundbreaking national study by global market research firm Kelton Research. FASCINATE quickly became an international blockbuster, translated into 14 languages with praise from thought leaders such as Seth Godin and Tom Peters.
SPEAKER TOPIC DESCRIPTIONS (+/-)
What does it take to be fascinating? In this high energy, high engagement presentation, Sally will teach your audience how to break through in a distracted world, and create messages that grip attention. From the very first seconds, Sally takes the audience on a fast-paced, vivid journey, showing them how to make themselves and their messages more fascinating. She offers a fresh approach to brand building and marketing concepts, delivering usable ‘street level’ value for business owners who want to attract, captivate and motivate their customers. Sally’s engaging materials help audience participants bring key messages back to the workplace. Audiences leave energized with specific action steps to understand their own fascination strengths, and how to apply these in the office and beyond.