Joel Makower

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Hailed by the Associated Press as "the guru of green business practices," Joel Makower has been a prominent leader in corporate environmental issues, clean technology and green marketing for over 20 years.  Effectively integrating the seeming incompatible elements of business, the environment and the bottom line, Makower has guided global corporations in aligning environmental responsibility with core strategy and business success. 

Makower is Executive Editor of GreenBiz.com, along with a constellation of other websites, newsletters, events, and research published by Greener World Media, Inc., of which he is Co-founder and Chairman.  He also is Co-founder of Clean Edge Inc, a research and consulting firm focusing on building markets for clean energy technologies, and a senior strategist at GreenOrder, which consults with leading companies on strategic sustainability issues.  Amid an often chaotic and confusing landscape surrounding environmental issues and messaging, Makower is a voice of pragmatic enthusiasm, helping companies sort through the noise and rhetoric in order to profit and prosper in the growing green economy.

SPEAKER TOPICS
ABOUT Joel Makower   (+/-)

Leading Sustainability Consultant to Multinational Corporations

A distinguished researcher, writer and expert on green business issues and corporate sustainability practices, Joel Makower advises some of the world's most established companies and brands such as GE, The Gap, Microsoft, Hewlett-Packard, Clorox and Nike.  He is the author of more than a dozen books including his latest, Strategies for the Green Economy, which offers insights and inspiration gleaned from helping Fortune 50 companies and start-ups alike formulate strategies that effectively align environmental and business goals.  He is also the author of The Green Consumer, a bestselling guide to the environmental marketplace.

Noted Expert with a Powerful Message

Makower is a talented communicator who can cut through the hype and haze to provide clarity and perspective on a range of business environmental issues. He brings to his speeches and clients a clear understanding of the opportunities and challenges facing mainstream companies as they try to address environmental issues in a way that drives bottom-line performance and top-line growth.  His balanced, realistic, and credible approach to green business and clean technology has helped leaders in a variety of companies and sectors create strategic roadmaps, formulate the business rationale, articulate a vision internally, form meaningful partnerships, and communicate with a broad range of stakeholders.

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SPEAKER TOPIC DESCRIPTIONS    (+/-)

Strategies for the Green Economy: Opportunities and Challenges in the New World of Business

Nearly every company is asking some version of the question, "What's our green strategy," though few understand what that means. For some firms, it's a P.R. exercise; for others, it amounts to "random acts of greening." But for a handful of leaders it raises key questions: "How do we operate in a world in which energy, water, materials, toxicity, and carbon emissions are constraints to growth? What are the opportunities that affords?" Today, being green is no longer a matter of "doing less bad." And it's not simply a matter of "doing well by doing good," or even improving the bottom line by being more efficient. It's about growing the top line through innovation, new markets, increased productivity, enhanced customer loyalty, and increased ability to attract and retain talent. How are today's leading companies integrating environmental thinking into their operations in a way that creates lasting business value?  Makower offers context, success stories, and cautionary tales.

Audiences will learn:

  • Why environmental issues have risen to the top in a growing number of companies
  • Strategies leading companies to harness green thinking to create business value
  • The stories behind the environmental programs of leadership companies
  • "How good is good enough?" when it comes to company environmental performance
  • The challenges of communicating for environmental leaders
  • How environmental concerns are leading companies to change their business models
  • How a new breed of green innovators is transforming markets

Save the Buyosphere!  Selling Green in the Age of More, More, MORE

Green marketing is back, as companies ranging from GE to P&G are trying to cash in on the renewed interest in products that help consumers be greener and cleaner. How do you sell "green" in a world with a seemingly insatiable appetite for more, More, MORE? In a world in which Wal-Mart, GM, and BP are waving the green flag, how can marketers be heard-and believed? Makower provides real-world tales from the trenches, the latest market trends, and insight and inspiration to help marketers succeed in the growing green marketplace.

Audiences will learn:

  • The latest market research on consumers' green attitudes and shopping preferences
  • What it really means when people say, "I'm concerned about the environment"
  • The great, green chasm -- why consumers often say one thing and do another
  • Unmarketing -- why it's sometimes better to do more and say less
  • Is green concern a passing fad or the way of the future?
  • How today's green heroes can become tomorrow's targets
  • Will consumers switch brands to be green?
  • The ten biggest green marketing mistakes
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