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Dr. Ian Morrison is an internationally acclaimed author, consultant, and futurist specializing in long-term forecasting and planning in healthcare and the dynamic business environment. He combines solid research, astute analysis and incisive Scottish wit to help public and private organizations plan their profitable future.

Dr. Morrison is a founding partner in Strategic Health Perspectives (SHP), an innovative intelligence service that helps identify and explain current issues and emerging trends in the healthcare industry as well as provides actionable, strategic guidance to allow firms to foresee, prepare for and navigate change in a volatile environment.  Dr. Morrison is also President Emeritus of the world-renown Institute for the Future (IFTF) based in Palo Alto, California, and Chair of IFTF’s Health Advisory Panel.

SPEAKER TOPICS
ABOUT Ian Morrison, Ph.D.   (+/-)

Leading Expert Guiding Global Firms for the Future

Dr. Ian Morrison has written, lectured, and consulted on a wide range of forecasting, strategy, and health care topics for government, industry, and a variety of nonprofit organizations throughout the world.  He has also worked with the world’s leading firms -- including more than 100 Fortune 500 companies --in the areas of health care, manufacturing, information technology, and financial services.   Additionally, Dr. Morrison is a frequent commentator on the future for television, radio, and the print media, sought after for his unparalleled insight and unique perspective.

Distinguished Author and Scholar

Dr. Morrison is the author of several bestselling books includingHealthcare in the New Millennium: Vision, Values and Leadership. His previous book: The Second Curve - Managing The Velocity of Change was a New York Times and BusinessWeek bestseller.  Dr. Morrison has also co-authored numerous books and journal articles, including Future Tense: The Business Realities of the Next Ten Years and Looking Ahead at American Health Care and for such notable publications as Chief Executive, Encyclopedia Britannica, Across the Board, The British Medical Journal, New England Journal of Medicine, and Health Affairs.

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SPEAKER TOPIC DESCRIPTIONS    (+/-)

The Future of the Healthcare Marketplace: The Quest for Value for All Americans

Healthcare is in a constant state of change.  Three major forces are shaping the future of healthcare. First is the current economic meltdown. Healthcare has been relatively unscathed so far, but it will not be immune.  Second is the relentless pressure on healthcare to deliver value in terms of quality, reliability, and access at an affordable cost.   Public and private payers will continue to demand higher performance from the delivery system and will use the tools of transparency, measurement, and reimbursement redesign to galvanize a major transformation in the delivery system.  The economic environment only intensifies the quest for value.

The third major force is the once in a decade movement of health reform to expand coverage to all Americans and transform health care value.  How will the Obama administration respond to a challenging economic environment and the pressure to reform healthcare? The industry is looking for a new direction and a new vision, but we fall prey to fads, as organizations are stretched thin by the roller coaster of change in management philosophy, reimbursement, and medical technology.

This presentation will focus on the political, economic, and strategic context of change in healthcare, describe the possible scenarios we face and examine how the various actors are preparing for the future.  It will identify the leadership challenges and opportunities that lie ahead and will provide strategic insights on how organizations and individuals can flourish in the future.

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