Clyde Fessler is considered by many as the marketing guru behind the dramatic turnaround of Harley-Davidson. His strategy guided the company from the brink of bankruptcy to becoming one of the top performing firms on the New York Stock Exchange and one of the most recognized brands in the world.
In his 25 years with Harley-Davidson, Fessler held several different management positions, eventually retiring as Vice-President of Business Development. During his two-decade tenure, Fessler built profitable new business units, created new revenue streams, established revolutionary sales program and processes, generated brand awareness, affinity and loyalty and led significant sales growth in several divisions throughout the company. A man of vision, creativity and strategic thought, Clyde is now a highly sought-after speaker, exciting and educating audiences with his exceptional insight, extraordinary experience and energizing delivery.
SPEAKER TOPICS
ABOUT Clyde Fessler (+/-)
Successfully Building a World-Class Brand
For over 25 years, Clyde Fessler played a key role in the astounding turnaround and triumphant success of Harley-Davidson. From his humble start as the Advertising and Promotions Manager to his eventual retirement as the Vice-President of Business Development, Fessler created and implemented innovative strategies, processes and programs that evolved the business from a struggling manufacturer to an international powerhouse. Many of his theories and practices are still in place today, a testament to his astute insight and unparalleled vision.
Infusing Audiences with Insight and Inspiration
Today, Fessler is active as a leading business consultant and in-demand motivational speaker. Addressing audiences around the globe, Fessler never fails to amaze, engage and inspire with his sparkling wit, hard-won wisdom and impactful message.
SPEAKER TOPIC DESCRIPTIONS (+/-)
Clyde Fessler, retired V.P. of Business Development for Harley-Davidson, tells the story of how a company, on the verge of bankruptcy, became one of the top performing corporations on the New York Stock Exchange and one of the most recognized Brands in the world. They did it through not only creating change, but by enabling everyone to facilitate change throughout the entire company.
In his energetic motivational presentation, Fessler explains the changes H-D made in product, programs, policies, procedures, and most of all, people's attitudes, to be successful in today's competitive business climate. This highly stimulating, entertaining presentation will open the minds of your audience to paradigm shifts and to be a participative team member in reaching your corporate goals.
