No one has a better understanding of the new generation of young workers than Eric Chester. He is the premier expert on Generation Why and, in fact, he coined the term. For over two decades, Eric has been speaking to and working with Generation Why youth. He has addressed more than two million high school and college students, authored nine books for teens, and is dialed-in to the mindset of this burgeoning generation. Eric frequently appears on national media and is interviewed in major publications to provide insight and perspective to business leaders, owners, and operators on the topic.
Eric is the founder & President of Generation Why, Inc., a training and consulting firm helping leading companies and organizations recruit, train, manage, motivate, and retain the very best of this new generation. In his highly informative, exciting and revealing presentations, Eric provides savvy insight on this generation's set of attitudes, values, beliefs, and expectations and shines a light on strategies to gain allegiance and loyalty from this most challenging of all demographics.
SPEAKER TOPICS
ABOUT Eric Chester (+/-)
Maximizing the Talent of Today's Workforce
Eric Chester has been engaging, interacting and working with youth for over 20 years. As the founder and President of Generation Why, he has worked with major employers, associations, and organizations to provide an in-depth look at this incoming group of workers and helping them understand what this new workforce values and how they approach the workplace. A few of his clients include Dairy Queen, Harley-Davidson, Universal Studios Theme Parks, Wells Fargo, Verizon, and Holiday Inn.
Honored Author and Speaker
Eric is the author of the two bestselling books on this topic: EMPLOYING GENERATION WHY - Understanding, Managing, and Motivating Your New Workforce and GETTING THEM TO GIVE A DAMN - How to Get Your Front Line to Care About Your Bottom Line. As an acclaimed, award-winning speaker, Eric Chester holds the prestigious CSP (Certified Speaking Professional) credential and is an inductee into the International Professional Speakers Hall of Fame, an honor shared by less than 2% of all professional platform speakers in the world.
SPEAKER TOPIC DESCRIPTIONS (+/-)
This entertaining presentation by award-winning speaker and bestselling author Eric Chester will give you insight and perspective into the mindset of this misunderstood generation, and show you how to build a solid connection to their hearts and souls. You'll discover what it takes to become "an employer of choice" for the best and the brightest young talent, and how to leverage their incredible skills and abilities to create measurable results for your organization.
Let there be no doubt, the new generation of workers has the time, the tools, and the talent to create a better world, and to create optimum results for your business. Okay, so they are book smart, street wise, and techno savvy. But they do not see things like you do, and they cannot be recruited, trained, managed, motivated, and retained using the same strategies and methods. Our keynote speaker returns to show you what leading companies and organizations are doing to get 'buy-in' from the newest segment of our workforce. Better gear down, hang on, and wear a safety helmet. . . Nobody gets out of this session without having their brains scrambled and their eyes opened!
Audiences Will Learn:
- They're Here! Understand and Connect with Them - An in-depth look at the newest generation in the workplace
- 7 Deadly Assumptions About the Young Workforce That Are Dead Wrong
- Merging Generations in the Workplace - How the four current generations in the workplace can form alliances and build lasting teams
- Finding Opie - How to find, recruit, and hire the best and the brightest
- Train 'Em, Don't Toast 'Em - How to formulate a winning training program for young employees
- Communicating - How to speak Gen Why and communicate with a new mindset. Includes a proven formula for resolving conflict
- Manage Like Miyagi - Using the example set by Miyagi in "The Karate Kid," learn how to manage your young workforce and get them to buy-in to your way of doing business
- Motivating Them; Recognition and Rewards - What does it take to incentivize young employees?
- Retention Strategies - Discover how to significantly reduce costly turnover
- Best Practices II - Discover what leading companies and organizations are doing to recruit, train, manage, motivate, and retain the best of the new generation
