No one has a better understanding of the new generation of young workers than Eric Chester.  He is the premier expert on Generation Why and, in fact, he coined the term. For over two decades, Eric has been speaking to and working with Generation Why youth. He has addressed more than two million high school and college students, authored nine books for teens, and is dialed-in to the mindset of this burgeoning generation. Eric frequently appears on national media and is interviewed in major publications to provide insight and perspective to business leaders, owners, and operators on the topic.

Eric is the founder & President of Generation Why, Inc., a training and consulting firm helping leading companies and organizations recruit, train, manage, motivate, and retain the very best of this new generation.  In his highly informative, exciting and revealing presentations, Eric provides savvy insight on this generation's set of attitudes, values, beliefs, and expectations and shines a light on strategies to gain allegiance and loyalty from this most challenging of all demographics.

ABOUT Eric Chester   (+/-)

Maximizing the Talent of Today's Workforce

Eric Chester has been engaging, interacting and working with youth for over 20 years.  As the founder and President of Generation Why, he has worked with major employers, associations, and organizations to provide an in-depth look at this incoming group of workers and helping them understand what this new workforce values and how they approach the workplace.  A few of his clients include Dairy Queen, Harley-Davidson, Universal Studios Theme Parks, Wells Fargo, Verizon, and Holiday Inn.

Honored Author and Speaker

Eric is the author of the two bestselling books on this topic: EMPLOYING GENERATION WHY - Understanding, Managing, and Motivating Your New Workforce and GETTING THEM TO GIVE A DAMN - How to Get Your Front Line to Care About Your Bottom Line. As an acclaimed, award-winning speaker, Eric Chester holds the prestigious CSP (Certified Speaking Professional) credential and is an inductee into the International Professional Speakers Hall of Fame, an honor shared by less than 2% of all professional platform speakers in the world.



Improving Your Business by Developing Your People from the Inside Out (for Business Leaders in most any industry)

Research proves that most business leaders are not satisfied with the performance, productivity, and the service they are getting from their emerging workforce. The problem is not so much a skills gap as it is a values gap, which is apparent when analyzing the core work ethic values a growing number of employees are bringing to the job. This is the cause--and the effect--of Eric Chester's compelling presentation based on his new groundbreaking book, Reviving Work Ethic. With his hilarious and unconventional style of delivery, Chester will help you build the 7 essential work ethic values within your people to ensure their success, and the success and sustainability of your business.


Hey Dude, Who Stole My Work Ethic? (for Food Service Corporations and Franchises)

Today’s young workers are street-wise and techno-savvy, but they’ve not been taught how to succeed in the workplace. In a highly entertaining presentation, Eric Chester, an expert on the Gen X, Y & Z labor force, will show you how to inspire a work ethic in your restaurant. Among the nuggets you’ll take away from his presentation: a list of the seven core values that establish work ethic and how to apply them with your front line and future leaders; an introduction to the single most effective tool for improving work habits; and a clear understanding of attitudes workers today have about their jobs and how to get their heads in your game.

Reviving Work Ethic (Educators/Staff Development Programs)

How Educators Can End the Entitlement Mentality Among Students and Create an Environment of Achievement

Eric Chester is a former HS business teacher and football coach-turned motivational speaker. He spent 10 years speaking exclusively to students and was an invited presenter at more than 1000 schools in North America. However, for the past 12 years, Eric has been speaking to--and working with--employers who are feeling the effects of an emerging workforce that is woefully prepared with the work ethic necessary to succeed.

The purpose of schools is to prepare students for success in the real world.  Developing a healthy work ethic prepares young people to be better students while they are in school, but also prepares them to be better employees, better leaders, and better citizens.

Developing work ethic in students is not optional; it is a responsibility—one that should be shared by every individual employed by a school district—whether in the classroom, the cafeteria, the administration office, or the school bus.

Eric Chester is the leading authority on developing work ethic in teens and young adults.  His presentation will illustrate why the work ethic in America has declined, and he’ll provide solid, actionable ideas and tools for getting them to perform—and achieve—up to their remarkable potential.