Award-Winning Journalist; Author; Entrepreneur; Investor; Expert on the Science of Attention; and, Silicon Valley Insider
Travels from: California • Fee Code: Contact WWSG
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Through his unique experience and access as a leading technology writer/prognosticator, venture capitalist, and Silicon Valley insider, Ben has coached dozens of young startups, as well as Fortune 500 corporations, on how to get attention for their products and services, and how to stay ahead of the curve. Ben was named one of the top ten tech journalists in the world by Say Media, and named to the Forbes 30 Under 30 list in 2012.
Ben’s expertise in marketing, customer and user acquisition, viral products and garnering press attention has served his clients well as Co-Founder and Managing Partner of venture capital firm, DominateFund. This expertise, along with his passion and knowledge of behavioral economics, human culture, and technological and entrepreneurial trends are the reasons so many organizations and readers turn to him for advice and insight. As the former Co-Editor and Editor-at-Large of Mashable, Ben has written more than 2,400 articles on social media and technology, managed Mashable’s editorial team, and interviewed everyone from Ashton Kutcher to Mark Zuckerberg.
Ben’s new book, Captivology: The Secret Science of Capturing People's Attention, dives into the science of attention and why we pay attention to certain people, products, companies and ideas. In his fascinating and engaging talks, Ben shares with audiences many of these themes, and how they, too, can capture, retain, and capitalize on the attention they garner from their target markets.
- The Science of Attention: Actionable Advice on How to Make You and Your Ideas More Captivating
- Getting Attention for Your Brand or Product: What Triggers Consumers?
- From Google Glass to Teleporters: How Technology Is Going to Change the World in the Next 5, 10, 20 and 50 Years
- How to Change the World through Entrepreneurship
ABOUT Ben Parr (+/-)
SPEAKER TOPIC DESCRIPTIONS (+/-)
Attention is the scarcest resource on the planet. Millions of startups, charities, teachers, artists and Fortune 500 corporations live or die by the attention they can generate. But in a world distracted by a flood of social media, smartphones and billions in advertising, it’s harder than ever to stand out. So how do you capture an audience’s attention?
Ben cuts through the noise in his signature presentation inspired by his upcoming book Captivology: The Science of Capturing People’s Attention. In this clever, engaging and eye-opening talk, Ben dives into the key Triggers that drive attention, including the power of mental and sensory cues and the power of the Frame of Reference. He utilizes engaging stories and audience participation to illustrate his hierarchy of attention and transforms it into actionable insight and advice.
Lady Gaga and Disney are two of the world’s most recognizable brands… but what did they do to become icons? Why is Super Mario the world’s most recognizable character? How did the “Search for Scarlet” turn Gone with the Wind into one of the most successful films of all time, and how does that apply to a brand that’s trying to capture or recapture the attention of consumers?
Ben answers these questions and more in a brand-centric presentation of his research from his upcoming book Captivology: The Science of Capturing People’s Attention. In his insightful and thoughtful presentation, Ben helps audiences understand the science and the triggers that have turned companies like Old Spice and Google into the world‘s most attention-grabbing brands.
Predicting technology trends is a multi-trillion dollar business – just ask Apple and Google. It’s the key to staying ahead of the competition. In this futuristic talk, Ben discusses the technologies that will change the landscape of human nature over the next 5, 10, 20 and 50 years. As an investor, journalist, author and Silicon Valley icon, Ben has unique insight and access to the technologies that are going to revolutionize computing, transportation, medicine, education and every aspect of our lives.
In this motivational talk, Ben inspires audiences to change the world by following the path of entrepreneurship. He draws from his experiences as an award-winning journalist (Co-Editor of Mashable), investor (Managing Partner, DominateFund), author (Captivology: The Science of Capturing People’s Attention) and entrepreneur to discuss the reality of what it takes to change the world, his experiences with entrepreneurs like Mark Zuckerberg and Steve Jobs, and his keys to entrepreneurial success.